The stack

Every tool I pay for.
And what I'd use for free.

This is the full paid stack behind the two companies. What each tool does, the plan I run, and the price on the provider's own pricing page. For each one, a free way to get started too. There are no affiliate links on this page. If that ever changes, it will say so in plain sight, and never on the ledger or any test result.

Prices checked 2026-07-22, on each provider's own pricing page where it would load. A few providers hide their prices; those rows say "about" and give a range. Prices change; the date tells you how fresh this is.

Claude (Claude Code) · Max 20x (the big one) · $200 /moThe main engine. It writes, builds, and runs my AI team. Almost everything you see here got made with it. Free route: Claude's free plan, or Google's free Gemini, to learn the ropes.

ChatGPT (Codex) · Pro (the top tier) · $200 /moThe second opinion. A different AI reviews the work before it ships. Two brains catch more than one. Free route: The free tiers of Claude or Gemini can play the same reviewer role.

Vercel · Pro · $20 /user/moPuts the websites on the internet and keeps them fast. Every deploy you read about in the ledger lands here. Free route: Vercel's free Hobby plan, or Cloudflare Pages, both free to start.

Supabase · Free · $0 (Pro starts at $25 /mo when you outgrow it)The database. It remembers subscribers, ledger entries, and everything the sites need to keep. Free route: Its own free tier is the free route. Neon is another free database.

Google Workspace · Business Starter · $7 /user/mo (yearly plan)Email on our own domain names, so mail comes from your own company address. Free route: A free Gmail address plus free Docs and Drive. Same apps, no custom domain.

Resend · Free · $0 today (3,000 emails a month included; $20 /mo when volume grows)Sends the email our apps need to send, like sign-up confirmations. Free route: Brevo sends 300 emails a day free. MailerSend has a free tier too.

Square · Pay per sale · $0 monthly; 3.3% + 30 cents per online saleTakes card payments when someone buys. Free route: Stripe or PayPal work the same way: no monthly fee, a cut per sale.

ElevenLabs · Creator · $22 /moThe voice. Turns written scripts into narration for videos and lessons. Free route: Its free tier gives 10,000 credits a month if you credit them.

Higgsfield · Ultra (the top tier) · about $99 /moMakes the images and video clips for content, like the mascot art around this site. Free route: Its free daily credits, or the free tiers on Kling and Runway.

Ubersuggest · Lifetime (one payment, keep it forever) · about $120 to $290 one time, deal dependingShows what people actually search for, so pages answer real questions instead of guesses. Free route: Google Keyword Planner and Search Console, both free.

VidIQ · Boost (the lowest paid tier) · about $19 /moThe same job for video: what viewers search on YouTube, and how our videos are doing. Free route: VidIQ's free extension, or TubeBuddy's free plan.

Buffer · Essentials · $5 /channel/moSchedules social posts, so filming once can cover the whole week. Free route: Buffer's free plan covers 3 channels. Meta Business Suite schedules for free.

Every tool I pay for.And what I'd use for free.

Every tool I pay for.
And what I'd use for free.